Most of conventional toothpastes on the market are a mixture of foaming agents, abrasives plus some flavourings and sweeteners. They're there to cleanse by scrubbing and foaming while you brush, no other reason. They're often in synthetic forms, unnecessarily.
Why we launched toothsoap and what it is
Although we believe there's nothing wrong with gently abrasive or foaming toothpaste. But there are more natural ways to get the (same) job done. Our latest product,toothsoap, does just that.
With soap in its name, the thought of using it for oral care can at first seem daunting, but many dentists are recommending toothsoap now as it is the simplest form of cleansing, without any harsh or unnecessary chemicals. Just like our non-foaming toothpaste is made with gentle and natural abrasives, toothsoap is made with the saponified oil and peppermint, offering the purest form of foaming.
There is foaming and foaming
In conventional toothpaste, foaming is usually obtained by adding SLS (sodium lauryl sulpate) to the formula. Toothsoap is created by converting organic oils into soap with an alkali, a process called saponification. The now converted soap cleans because part of the structure is hydrophilic (attracted to water), while the other is lipophilic (oil-loving). The lipophilic part of the soap sticks to grease and oils, breaking it up into smaller pieces, to allow the oils to be lifted from the surface and get washed away.
How to use toothsoap
For usage, simply rub a wet toothbrush onto the soap bar and brush regularly for 2 minutes. The soap bar is flavoured with organic peppermint, allowing the teeth to feel clean and the mouth fresh.
For the soap bar we use a Kraft paper butt-joint tube made in the UK, completely plastic-free and recyclable. Available online from 26th February.