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Our values

We are innovating the oral care industry, by minimising the environmental impact of this essential daily routine, making low-impact lifestyle a reality.

Why we do it

Despite using conventional high-fluoride toothpaste and mouthwash, we still suffer from tooth decay. Why is that? We believe very little has to do with the full-of-claims toothpastes we use. True oral health need healthy lifestyle, like a diet rich in nutritious foods, and clean from toxins often found in process foods and personal care.

We do it differently

With the state of our climate, our goal is to make it as easy and convenient as possible for you to live more sustainably. We take pride in our ingredients and our packaging, developing products that aren’t just good for you, they’re good for the planet. There's no greenwashing here... and we have the credentials to prove it.

Aligned to nature

When we live align to nature, our health skyrockets. So does oral health. So it's particularly important the toothpaste we use to be as natural as it get. And yet, most of us don't have access to a toothpaste that it is actually natural and completely free from synthetics ingredients. So we make our mission to make natural & toxic-free oral care available to everyone.